Graphic design · Mini-Cassia and the Magic Valley
Built for the printer, not just the screen.
Twenty years of print design experience means I understand the whole process — not just how things look on screen, but how they hold up in your hands. I design print ads, guides, posters, and marketing materials for businesses in Burley, Rupert, Twin Falls, and across the Magic Valley.
Experience
Before I went out on my own in 2017, I spent seven years as advertising coordinator and graphic designer for King’s Variety Stores, a regional chain with 21 locations. I designed and produced more than 100 printed advertising circulars, managed print production, ran the company’s Xerox digital press, and coordinated advertising across every store. Since 2018 I’ve produced more than 50 travel guides for the Discover Area Guides series — the ads, maps, and page layouts in them. The guides reached nearly 30,000 households in 2023–24.
What this includes
- Print ad design, single and multi-size
- Multi-page publication and guide layout
- Posters, flyers, and promotional materials
- Business cards and stationery
- Marketing materials for retail, tourism, and local business
Print production
If you work with a printer already, great — I’ll build files to their specifications. If you need guidance on that side too, I can help: paper, finishes, sizes, and which printer is right for the job.
Every file is checked for the things that get jobs sent back: bleed, safe margins, image resolution, fonts, and color set up for the press.
Working in Mini-Cassia? There's more on design and print in Burley and Rupert, including the local work.
What it costs
Tell me what it is, where it’s running, and when it has to be at the printer. You’ll have a figure before I start.
Examples
King’s Thanksgiving Day sale Front page of a twelve-page doorbuster circular for the 2016 Thanksgiving evening sale. Designed as advertising coordinator for King’s Variety Stores; product photography supplied by vendors. 
Canyon Springs Oktoberfest An 8×14 event poster for Canyon Springs Golf Course. 
Rest Assured Inn & Suites Wordmark and identity for a local inn. 
Menu board Menu and pricing board for a local Mexican restaurant, laid out for in-store display. Discover Area Guides Covers and page layouts for a regional travel guide series, eight years running. 
Cassia’s history comes alive A two-page spread from the Burley/Rupert guide: the historical sites feature facing the county map, with the local business directory alongside. 
Discover Burley / Rupert cover Cover for the 2026–2027 guide, naming every community inside. Cover photography supplied by the publisher.Read the guide (opens in a new tab) 
Burley Inn & Convention Center A two-page spread in the guide: the hotel on one page, the convention centre on the other. 
Fairfield by Marriott Two pages for the Burley property — the welcome and the room detail. 
Campfire Grill at Conestoga Ranch Full page for the open-air restaurant at Conestoga Ranch in Garden City, Utah. 
Tandoori Bistro Half page for a pan-Asian restaurant in St Charles, Idaho. 
IFA Logan Full-page ad for IFA Logan in the Discover Area Guides series. Layout by me; photos supplied by IFA or taken by Jack Johnson. 
Mahogany Ridge Farm Full-page ad for a regional produce farm in the Discover Area Guides series. 
Crane Chiropractic Trifold brochure for a Burley chiropractic clinic, organising a long brief into panels a patient will actually read. Copy and clinical claims supplied by the client; stock photography. 
King’s back-to-school sale A chalkboard cover and a chalkboard-style wish list for the 2016 back-to-school circular. Designed as advertising coordinator for King’s Variety Stores; product photography supplied by vendors. 
King’s January circular Yarn and craft supplies, January 2017 — the grid carrying the page without a holiday to lean on. Designed as advertising coordinator for King’s Variety Stores; product photography supplied by vendors. 
King’s Valentine’s circular Valentine’s week, February 2017. Designed as advertising coordinator for King’s Variety Stores; product photography supplied by vendors. 
Canyon Springs 50th anniversary Event poster for Canyon Springs Golf Course’s 50th anniversary, sized for print and screen. 
Caliber Custom Services A logo built to hold up at any size, in print and on screen. 
Prime Homes Logo and brand mockup for a home renovation company.
Questions
What files do you deliver?
Print-ready files built to your printer’s specifications, plus web versions in whatever format you need. The working design files aren’t included by default.
Can you work with my printer?
Yes. Tell me who it is and I’ll build the files to their specifications. If you don’t have a printer, I can recommend one or handle it for you.
Do you do logos?
Yes — including Rest Assured Inn & Suites, Caliber Custom Services, and Prime Homes, shown above. A logo usually takes five to ten days.
How fast can you turn an ad around?
It depends on the ad, but usually within a few hours once I have the copy and photos.
Do you handle multi-page layout?
Yes. I’ve laid out more than 50 guides for the Discover Area Guides series over eight years — covers, maps, ads, and editorial pages.
Have something that needs to go to print?
Send me what you’re working on and when it needs to be at the printer.